It is not possible to provide sustainable tourism with cultural, natural, historical and human values. In addition to the values, the reasons for encouraging tourists to travel to the region will be of great importance in today’s competitive conditions.
A communication strategy built on a persuasive etkinlik value ine in the background should create sustainable international events that turn strong perception management into tourism movement.
World history is one of the most precious heritage Troia, under the shadow of regional and global negative developments in recent years, tourism in Turkey will contribute significantly to the transition period to again be a powerful communication tool in many places. In particular, the strategic communication efforts against negative propaganda initiatives against our country image are of great importance.
With the Iliad and Odessa epics that have entered the basic education curriculum of many countries around the world, Troia is one of the leading brands in this perception management and communication will be the active tool.